Advertising

At first, I thought the targeted audience of this Burger King advertisement is for children, because at the end the guy says, "New BK bacon double homestyle melt, better than mom can make." But then I gave it some more thought, and watched it again. I saw that the first lady who talked was kind of desperate to eat that sandwich by looking at her face, so I decided to include the mothers into the category, and then the fathers, because they also eat what food mothers cook. The ages of the targeted audience should be from four to fifty five, and that's about reasonable, because older people like grandma and grandpa usually eat something different according to what's healthy for them, and younger people than four, well, I can't guarantee if they'll finish up the whole sandwich without throwing up, so they're going to have to order a smaller size or something else. I also decided that the targeted audience are middle class people because that bacon double homestyle melt isn't a fancy food, like lobster or anything you eat at a fancy restaurant.

The environment around is very calm at the beginning, and then it gets interrupted by those moms who are trying to run over the Burker King. So, as things escalate from this calm environment to the chaotic psycho moms, you can see that the product is the main focus of this whole advertisment with all the angry disturbance about it, but you might think different according to what you see, and rather think it's funny how they went after him, and that's when you unconsciously recieve the message of this advertisment, however, I don't know if that's good enough to make you buy the product, but a closer look at the product in the end makes it look tasty enough to buy. They leave you with that image of the new bacon, so it can regenerate unconsciously into your thoughts when you are walking by a Burger King restaurant.